✎ In today's video, Evan shares 7 Ways to Convince People to Buy Your Product. Enjoy! :)
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If you enjoyed this video, you may enjoy these other videos from Evan Carmichael:
• Warren Buffett's Top 10 Rules For Success - https://youtu.be/iEgu6p_frmE
• Rich Dad Poor Dad - Robert Kiyosaki's Top 10 Rules For Success - https://youtu.be/yVfBdFs4_S8
• Bob Proctor's Top 10 Rules For Success - https://youtu.be/uLn6lpP8YmA
✎ 7 Ways to CONVINCE People To BUY Your Product
1) Change your mindse
2) Listen to them
3) Understand their why
4) Make a connection
5) Recommend a solution that fits
6) Go above and beyond
7) Model success
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Thank you for watching - I really appreciate it :)
This is actually so gold...
Point 6 is particularly outstanding. If people feel good whenever they talk to you, they will be exponentially more likely to buy from you and refer to others. How you make people feel when they’re around you is huge. This is how the most powerful ads work. The happy man driving around in a nice car with his beautiful wife might have nothing to do with the watch they’re selling, but the way the scene makes you feel makes you want to buy the watch so you can feel the same way as the man in the ad. This example is deceptive though, where giving people a good experience when you talk to them is also just a very pleasant thing to do.
I've watched quite a few of your videos (love them, by the way) and I never knew you did salsa dancing! That's so cool! I'm a massive fan of swing (getting excited just thinking about it). Thank you for sharing that bit about you! And for the very informative video too. :)
To me this was your best monologue video I have seen yet. I do not know what is the ideal you seek, when you mention, I can get better. Some may seek more subscribers, others may seek views. I am curious what is your goal, I know it is to reach out to 1 billion entrepreneur, but that can be achieved in many forms. If you specifically told this in a video, could you point me to it. I watched a lot of your videos, and have yet to hear the answer I seek.
Love all of them but today #6 resonates most. I'm new in my town and I wish entrepreneurs I meet here, would help me finding my way around more easily here.
So I want to take the extra mile for all my new clients. Thanks for believing in me, Evan!
At least that makes 2 of us. LOL
3) Understand their why and 6) Go above and beyond are very important. I do not ask me enough why. This is a real good tip!
I used to make just the work as the client wanted it. Last time, A couple of weeks ago, I gave a video workshop and went above and beyond an d it paid off. The students and the professor who engaged me wanted the double of hours for the next workshop. Thank you for this tip, Evan ;-). Enough is not enough.
Grateful for the video Evan,
Change Mindset, it helped me a lot in the nutrition business. People buy my WHY, they don't buy my what.
Listen - Understand their why: staple of nutrition coaching, the 5 whys game is a way to go.
Go above and beyond: Interesting. I'll try to think how to make an experience which is beyond the mere coaching.
Do you (or anybody else) have tips on how could I go beyond in an online nutrition coaching business? (other than the well-thought example already given)
Hi Evan 😊
Great video ! Really valuable because of the concrete tips and because they are tips on selling.
That's what entrepreneurs need the most 😊
Even for entrepreneurs who know this, it's good to be reminded this way.
Thank you 😊😘
"Make a connection" specially right now is what is been happening with me, but "understand their why". Wow! That may well be the most important question to ask. Ever! Thanks for these great videos. I'm going to ask "why" more! 👍🙂👍
Great Video!!! What are your thoughts on creating a convenience business (aquarium store) in a small town? How to determine if the demographics will support the business? Your book was amazing! Thanks #BTA
Sales 101: If you help enough people get what they want, you will get what you want—Zig.
Two helpful pointers: When you are making a sales call in your prospect’s home or office, look around at the furnishings. These are things that your client is interested in. Do you see trophies, family pictures, art work, books, pictures of famous people, cartoons, etc. If I were in Evan’s office, and I saw the pictures of Steve Jobs and others, I would ask about them. The idea is to get the client to TEACH you something, i.e. make them an expert. Courtesy dictates that once they have taught you something, they will then listen to what you have to say. Remember, just about all of us love to give advice and teach something to others. It makes us feel good. Make sure your questions are sincere. Just like a first date, try to find things that you have in common. The absolute best thing that can happen is that you share a laugh with your prospect…very bonding.
Always ask questions where you’re sure the client knows the answer without much thought (Are you married? How many kids do you have? Is college education important for your kids?). Or, ask questions where you have given the answer in the question (who do you think is the best, LeBron or Michael? Do you work on salary or commission? Who do you like more, Trump or Obama? Does your family enjoy stay at home vacations or do you prefer it when you travel?). Avoid asking questions where the prospect has to think deeply. This generates an awkward pause and generates discomfort. This is why some people are “easier to talk to” than others.
Referrals are key. If I were Evan, I might say the following: It is very important to us that you enjoy an amazing Salsa experience. We continuously try to make things better and better. Feedback is how we do it. Do you have a phone directory in your smart phone? I could give you my card, but those get lost easily. Please bring up your phone book. Let’s put my number in your phone because if you need to contact me, I want to make sure you can. Let’s put it in “E” for Evan. And how about “D” for dancing? And “S” for salsa. Then hand the phone back to your client.
Then say, “I’ll bet you know at least 5 people that need to meet people, get exercise, get out of the house, and most importantly have fun. Who is the first person that comes to mind?”
What do they have right in front of them? Their personal phone book. Suppose they hesitate (“I don’t like to give out names.”) You say, “No problem. I will treat your friends just as I treated you, with respect. That would be important, am I right? Who’s the first person that comes to mind?”
WARNING! Just get the first name and then say: “Who else likes fun?” The error most people make is to get all the details as each name surfaces. The prospect then thinks to themselves: Am I going to have to go through this with every person? And then their list stops. Get all the names FIRST. Then get the essential details.
A good prompt to use if your client STILL hesitates is to say, “OK, let’s just look under “F” for fun. Who do you know that is the most fun?”
Refilling your “pipeline” of prospects is paramount. Always remember to acknowledge (a thank you card or a small gift) when you sell a referral. I would buy a case of toilet paper that was 24 packages with 4 rolls in a package. I would call in person and tell the people I appreciated their referral and that I had a gift for them. I would then start to hand them the package of toilet paper and take it back as they started to reach out for it. I would then say, “There are no directions on this, do you know how to use it?” Do you think my customers remembered me?
Thanks Evan! One of your tips is to change your mindset and NOT to convince anybody, but, the title of your video is "7 Ways to CONVINCE People To BUY Your Product"...Is this an oversight or worded this way on purpose? Any a who...loved the video and is in line with how I think. Thank you for your constant videos...I love your channel!
This poem was written by a friend and colleague, Catherine Young. I hadn’t seen her in awhile, and then ran into her at a local coffee shop, where she handed me an envelope with a poem she’d written in it.
Oh thanks, I said, focused on other issues at the time. I stuffed the envelope into my purse and thought nothing about it until a few days later when I dug it out to clean up my purse before traveling.
And then I read it, and sat down and read it again and got all soppy-eyed and petted Willie and went to the couch and got Tootsie on my lap and read it again. It’s the best description I’ve ever read of how many of us feel after we lose a beloved dog, and it seems especially fitting after so many evocative comments from last week’s blog about “dogs as family.”
Here it is, with a wave of gratitude to Catherine for letting me share it with you:
Things to do after your dog has died.
Sweep the floor.
Look out the window.
Make a cup of tea and some toast.
But then not eat them.
Change the sheets on the bed.
Forget what day it is.
Stumble into a corner of the floor and hold your knees tightly.
Pull yourself together.
Make another cup of tea and this time drink it.
Look out a different window.
Stare at that spot on the floor where your dog used to stretch out, languid and happy, his paws twitching as he raced across sleep meadows and into dream ravines filled with moss and ferns and the scent of foxes.
Look for the Kleenex.
Use toilet paper instead.
Wander around the house, your heart like a damned anvil in your chest.
Heat up leftovers.
Push them around the plate before leaving the entire thing in the sink.
Look for what is not there.
Feel the forgotten fur beneath your fingertips.
Feel the forgetting begin.