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The 4 types of design practices. Product, Space, System & Service.

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Business ideas can be hard to visualize and explain. With Lego serious play, things become much simpler and interactive. In this workshop you will learn how to create a business scenario using building brick and personage. You will discover a world of opportunities to innovate, create values for your customers and share information with your team. We demystify the usage of toys for business innovation, we show that it works and can help you to create difference in the market. Through business cases you will get the opportunity to apply the theoretical knowledge learned during this cession. Ecosystem design, scenario and persona are basic design tools used by designer since decade. Today with Lego, these tools become accessible to everyone. You don’t need to be a designer to join this cession, you just need the motivation to share and express your ideas. Eventually you may come up with a groundbreaking business model. Tools that you learn during this workshop are simple to implement, you would be able to use them for your business whatever maybe the scale of your endeavor. This workshop was held at King Saud Bin Abdulaziz University by Patrick Roupin, Director - Innovation Services at ES Consulting. www.esconsulting.com.sa
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