Enumerate various types of value additions.
Value addition is used to improve the products and services. The various types of added values can be applied together irrespective of the current product or service cycle.
- Quality added value: This consists of adding
- ease of use
- or any other characteristics that the customers 💗 value
- Examples: Converting a commodity into branded product or design improvements by adding pull tabs for easily opening or sipper tops on beverage bottles.
- Environmental added value: Providing environment friendly methods or systems which are eco-friendly. Something like using
- less electricity
- increased fuel efficiency
- using recycled packaging material etc.
- Cause-related added value: This is a social marketing strategy where in the business contributes part of the revenue from the sale of a product or service to contribute to a cause. Examples include a business donating a percentage of revenue from each transaction to a cause such as providing quality education to the underprivileged children or contributing to the wildlife preservation.
- Cultural added value: This is also a social marketing strategy where in the the methods or systems of production incorporate cultural aspects or they allow for the needs and sensitivities of cultural groups. For instance, promoting halal food (considering the Islamic standards) or using the language used by other ethnic groups in a community in all the written communication.
Additional content on this topic can be found at http://www.eduxir.com/curriculum/cbse/class-xii/entrepreneurship/enterprise-growth-strategies/
This poem was written by a friend and colleague, Catherine Young. I hadn’t seen her in awhile, and then ran into her at a local coffee shop, where she handed me an envelope with a poem she’d written in it.
Oh thanks, I said, focused on other issues at the time. I stuffed the envelope into my purse and thought nothing about it until a few days later when I dug it out to clean up my purse before traveling.
And then I read it, and sat down and read it again and got all soppy-eyed and petted Willie and went to the couch and got Tootsie on my lap and read it again. It’s the best description I’ve ever read of how many of us feel after we lose a beloved dog, and it seems especially fitting after so many evocative comments from last week’s blog about “dogs as family.”
Here it is, with a wave of gratitude to Catherine for letting me share it with you:
Things to do after your dog has died.
Sweep the floor.
Look out the window.
Make a cup of tea and some toast.
But then not eat them.
Change the sheets on the bed.
Forget what day it is.
Stumble into a corner of the floor and hold your knees tightly.
Pull yourself together.
Make another cup of tea and this time drink it.
Look out a different window.
Stare at that spot on the floor where your dog used to stretch out, languid and happy, his paws twitching as he raced across sleep meadows and into dream ravines filled with moss and ferns and the scent of foxes.
Look for the Kleenex.
Use toilet paper instead.
Wander around the house, your heart like a damned anvil in your chest.
Heat up leftovers.
Push them around the plate before leaving the entire thing in the sink.
Look for what is not there.
Feel the forgotten fur beneath your fingertips.
Feel the forgetting begin.