Identified what kinds of customers you are selling to. Watch the whole series here: https://www.youtube.com/playlist?list=PLEmTTOfet46PlgDZSSo-gxM8ahZ9RtNQE
Watch this video until the end to discover the buying criteria for each type of clients.
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Dan Lok, a.k.a. The King of High-Ticket Sales, is one of the highest-paid and most respected consultants in the luxury and “high-ticket” space.
Dan is the creator of High-Ticket Millions Methodology™, the world's most advanced system for getting high-end clients and commanding high fees with no resistance.
Dan is one of the rare keynote speakers and business consultants that actually owns a portfolio of highly profitable business ventures.
Not only he is a two times Tedx opening speaker, he's also an international best-selling author of over 12 books and the host of Shoulders of Titans show.
Dan's availability is extremely limited. As such, he's very selective and he is not cheap.
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Keywords: big ticket sales, high ticket sales, high ticket selling, charge more money, increase prices, dan lok, preimum prices, luxury marketing expert, luxury selling, luxury sales, mastermind group, high level mastermind, high end clients, high end marketing, affluent clients, selling to affluent, affluent chinese, marketing to affluent, consultant, coach, consulting, coaching, speaking, speaker, lead generation, generate leads, professional services, coaching group, done for you service, high ticket sales funnel, closing sales, event marketing
This video is about: 4 Types of Customers and How to Sell to Them - How To Sell High-Ticket Products & Services Ep. 5
+Andreas Sloth - HTC Graduate Why Thank you so much! I already signed up for the 3 day free trial, by may my semester will be over, but I'm aiming for finish April 20th. That way when Dan's Book Unlock it comes I am able to start at it as soon as I get it. By the end of the semester I'll have enough to pay the rest of Dan's course. Do you have social media? Instagram/Facebook? Seeing as you are a graduate I WOULD LOVE to continue this conversation. Only if you have the time, of course.
Very well illustration Dan. In my life I saw all those types of customers but without categorizing them. Actually I am a sophisticated costumer type, I knew exactly what I want and when I go to buy anything I am asking the salesman first to test him although I knew all the answers, because I want to make sure shall I trust his opinion and what he is saying or not?
Cheap clients always complaints, why is price is so high, why is this thing is expensive, why is that so pricey, why can't that be not pricey or expensive. Remember that cheap clients always complaints on why the price is so high.
Sophisticated customers also "test" your product and industry knowledge. You have to "pass" this test in their eyes - no matter how good your product/service. The trouble with many sales people is that they lack proper product knowledge through poor training, or no real interest in what they are selling. Sophisticated customers will also tend to be very loyal when the do decide to buy from you, because they then trust you, more as a "partner" who shares and understands their needs and concerns. We have scores of "sophisticated" customers, and they come back time and again - often with new and complex requests. We have had them say to us "we're calling you guys because we know you can do it." - and in most cases we manage to help them. These are the most valuable customers, and we seek them out almost exclusively.
When we sense that a customer is "cheap" or "difficult" we immediately refer them to our competitors... give the competitors the problem customers... Let the competitors do $100 worth of work for a $50 return - freeing us up to focus on the sophisticated ones.
Our prices are generally much higher than our competitors, and we do NOT "horse trade". Making a profit is not the same as making a sale... We want customers who value what we do, and appreciate that we like making a profit.
can you define the difficult customers in a greater way of explanation, and there should be a way to serve the difficult customers? Some customers they haven know what they are going to buy, they have no idea of what they want to buy, and they don't feel comfortable if u push selling. But there is still a way to serve them nicely and unlock them psychologically.
I like this video not necessarily, because I agree with this type of categorization of clients, but I'm very much on the side of differentiation (in general). I believe it's important for people to differentiate things. It makes us more human than non-human. Thanks for video,
About entertainment industry. Almost all consumers are cheapskates, they think an entertainment product doesn't bring them any value in their lives. (I mean the final consumer, those who buy the thing.).They buy the product like it was a toilet paper worth. So, how can we raise the profit (or have any) even with the consumer not seeing any value on that? Should we sell more with a crappier quality and low prices? Or should we find an "elite niche"?
I'm curious what Dan Lok would think about a WELL-KNOWN concept spread in the entertainment industry. EVERY single meeting, talking or classes, EVERYBODY (CEO, publishers, creators, etc) in industry says that: "If you want to make money, you need to be in another industry". For Dan, is it true? He agree with that?
That's a great video. Hats off Sir!
I would like to say that sometimes depending on the service/product you provide, you are forced to buy to cheap customer (as you mentioned in the toilet paper case), in these cases you are cornered only to the cheap customer, am i right ?
This is truly GOLD .. however, Im really interested to know more about " we unknowingly structure our marketing to attract cheap and difficult" Im really curious would you please tell us more , or is there a video on that topic already 🌹 Thank you ..
Most advertising is showing how inexpensive something is, or the customer is always right. "only 19.99!!" or "here we treat you like family!" will generally bring in either cheap (me) or miserable people who want a piece of happy. If we give that to them, we make sales.
If you consider the direct marketing of mainstream car manufacturers, compared to the less direct style used by many / most upmarket brands, that'd be one comparison.
One is very features & benefits, price & cost laden, whereas the other is very much more subtle & less detailed. The second has a stronger albeit more subtle emotional component.
i go with Difficult. Client cause once you win them over, and make their life better, you got a client for life. Easiest type of client to win over for life. The feeling client is easier to sell if you pick off the feelings, and might higher up selling but, they might return product. Cause on Feeling after 1-2 week they weren't feeling it anymore. (so expect a return with those client. Sophisticated are a pain for big purchases, because they keep asking for more time and need to think about it more and more. Cheap Client, grabs whatever is lowest price, doesnt matter what quality, all he cares about is that its cheap, you gotta show them the value, and appeal to their personality/needs in life. (one thing to point out to cheap client is, piece of crap even though its cheap, its still piece of crap)
Honestly dont mind working with any type of client, client is a client... in the end doesnt matter, its to show them benefit of your relationship, because money is money at end of the day. it DOESNT MATTER.
Well I see rich ones make fun of people who buy cheap but lets be honest, not everyone can simply afford and if they buy from you cheap, Its because they have a need of that product, not becuase they want. So better on cheap people earn, give them willing cheap product and earn more then rich one, who willing buy from you once or twice in year. For example you get from rich 10k a year while you can get 80k from poor and key is that they are simply more people. And to be honest they togheter are the ones who spend more money.
Its becuase many people are poor ( Not talking about Americans, they are just lazy)
Dan, I don't know if you ever read these comments, but I have become a huge fan of yours. I am located in Massachusetts, and I'm seeking employment. I currently work for myself. I have an extensive sales background. Do you own any companies here sir?...
1 cheqp custo;ers. they dont qppreciat your offer or service they only want to pay as less as possible
2 difficult costumer . they behave unhappy they only demand they arent sure what they want
3 safisticated customers . they know what they want they have money the ;ore you explain they better they trust esspecially if you tell him something new
4 fluent customer . based on felling NEVER MAKE TO THEM OFFERE they will think there is a probleme GAAVA
THANKS DAN LOK
I know your a millionaire, but do you want to make millions more? I need your skills. Help me take over the Perth building industry and the way we build. You can email me at [email protected] would love to discuss my business proposal and strategy with you and see what you think. Help me change the way we currently build. And help me build this company to take over the biggest Australian building company’s.
Wow Dan! Epiphany moments! This is a key learning for solopreneurs. Time and resources are so limited so I need to know these 4 types and focus on the sophisticated and affluents! Right side for sure. Thanks again.
I learned so much about this when selling a lot of privat stuff, where people throw or give it away, I sold EVERYTHING online.
There are so many different typ of buyers outside, with time and experience you will learn how to identify a true buyer who values what you are selling.
My tips on selling online:
1. Don't ever run after a customer, even if it's your only one, if he/she interested they will buy.
2. Stay away from cheap ones, don't reply to there mails/messages, if he calls after a message, don't answer either.
3. Don't bargain, set your prices, but keep them reasonable and stick with them.
4. Design sells, you will stick out with nice pictures and good written text.
5. If there are many stakeholders, pick the one with good argumentation/handwriting, those people value time and money.
6. If you found the right buyer, close fast, let them pick up the stuff the same day, if you wait untill tomorrow they probaly will find it somewhere else.
Just my 2 cents on selling private stuff from home.
People want to have a service yet want to experience the service in different ways. Customer can see the value in service in different ways. Either the can appreciate the service or they don’t. They can be lazy about educating themselves about the value of service.
I see these customers all the time working retail. It’s all about presentation.
1. Cheap/difficult - “can I get a discount”
- Cust. “why not?”
- me “these are set prices, not a garage sell”
2. Sophisticated - will buy it, no questions asked. They’ve done the research
The two I deal with the most. Lol
Just Love you Dan Lok ❤️. I’m 23 yrs an engineering 👨🎓 from Bengaluru in India 🇮🇳 having a crazy vision of becoming an entrepreneur.
You add so much value 💫in my life .
boost Entrepreneurship. ✨
I watch all your videos ▶️. It’s full of knowledge 💯wisdom 📝that’s Rational ,logical & practical. Helps to remove the various myths , mistakes about business 📊📈and you guide me like a torch light towards right direction. 🔦
I’m blessed 🌬to have you Dan sir . ✨Astonishingly, surprisingly For adding so much value 💫in my life I just want to bless⭐️ youuuu from bottom of my heart with lotsss of happiness, 🌹Joy ☘️health😄& wealth. 💸May all your dreams come true . 🌠Thank youuu ✌🏻👍🏻so much for your wonderful videos. Keep up the great work 👍🏻✌🏻.
This poem was written by a friend and colleague, Catherine Young. I hadn’t seen her in awhile, and then ran into her at a local coffee shop, where she handed me an envelope with a poem she’d written in it.
Oh thanks, I said, focused on other issues at the time. I stuffed the envelope into my purse and thought nothing about it until a few days later when I dug it out to clean up my purse before traveling.
And then I read it, and sat down and read it again and got all soppy-eyed and petted Willie and went to the couch and got Tootsie on my lap and read it again. It’s the best description I’ve ever read of how many of us feel after we lose a beloved dog, and it seems especially fitting after so many evocative comments from last week’s blog about “dogs as family.”
Here it is, with a wave of gratitude to Catherine for letting me share it with you:
Things to do after your dog has died.
Sweep the floor.
Look out the window.
Make a cup of tea and some toast.
But then not eat them.
Change the sheets on the bed.
Forget what day it is.
Stumble into a corner of the floor and hold your knees tightly.
Pull yourself together.
Make another cup of tea and this time drink it.
Look out a different window.
Stare at that spot on the floor where your dog used to stretch out, languid and happy, his paws twitching as he raced across sleep meadows and into dream ravines filled with moss and ferns and the scent of foxes.
Look for the Kleenex.
Use toilet paper instead.
Wander around the house, your heart like a damned anvil in your chest.
Heat up leftovers.
Push them around the plate before leaving the entire thing in the sink.
Look for what is not there.
Feel the forgotten fur beneath your fingertips.
Feel the forgetting begin.