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4 Types of Customers and How to Sell to Them - How To Sell High-Ticket Products & Services Ep. 5

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Identified what kinds of customers you are selling to. Watch the whole series here: https://www.youtube.com/playlist?list=PLEmTTOfet46PlgDZSSo-gxM8ahZ9RtNQE Watch this video until the end to discover the buying criteria for each type of clients. ★☆★BONUS FOR A LIMITED TIME★☆★ You can download Dan Lok's best-selling book F.U. Money for FREE: http://customertypes.danlok.link ★☆★ SUBSCRIBE TO DAN'S YOUTUBE CHANNEL NOW ★☆★ https://www.youtube.com/user/vanentrepreneurgroup?sub_confirmation=1 Dan Lok, a.k.a. The King of High-Ticket Sales, is one of the highest-paid and most respected consultants in the luxury and “high-ticket” space. Dan is the creator of High-Ticket Millions Methodology™, the world's most advanced system for getting high-end clients and commanding high fees with no resistance. Dan is one of the rare keynote speakers and business consultants that actually owns a portfolio of highly profitable business ventures. Not only he is a two times Tedx opening speaker, he's also an international best-selling author of over 12 books and the host of Shoulders of Titans show. Dan's availability is extremely limited. As such, he's very selective and he is not cheap. But if you think you or your brand might benefit from one-on-one interaction with Dan, visit http://danlok.com ★☆★ WANT TO OWN DAN'S BOOKS? ★☆★ http://www.amazon.com/Dan-Lok/e/B002BLXW1K ★☆★ NEED SOLID ADVICE? ★☆★ Request a call with Dan: https://clarity.fm/danlok ★☆★ CONNECT WITH DAN ON SOCIAL MEDIA ★☆★ Blog: http://www.danlok.com/blog/ Podcast: http://www.shouldersoftitans.com/ Facebook: https://www.facebook.com/danlokfan/ Twitter: https://twitter.com/danthemanlok Instagram: https://www.instagram.com/danlok/ YouTube: https://www.youtube.com/user/vanentrepreneurgroup Linkedin: https://www.linkedin.com/in/danlok Meetup: http://www.meetup.com/Vancouver-Entrepreneurs-Group-Business-Network/ Amazon: http://www.amazon.com/Dan-Lok/e/B002BLXW1K Keywords: big ticket sales, high ticket sales, high ticket selling, charge more money, increase prices, dan lok, preimum prices, luxury marketing expert, luxury selling, luxury sales, mastermind group, high level mastermind, high end clients, high end marketing, affluent clients, selling to affluent, affluent chinese, marketing to affluent, consultant, coach, consulting, coaching, speaking, speaker, lead generation, generate leads, professional services, coaching group, done for you service, high ticket sales funnel, closing sales, event marketing This video is about: 4 Types of Customers and How to Sell to Them - How To Sell High-Ticket Products & Services Ep. 5 https://youtu.be/F2uj9eApGXI https://youtu.be/F2uj9eApGXI
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Text Comments (535)
O cheng (6 hours ago)
Awesome video!
chavez markjoseph (6 days ago)
Some youtubers will value this video for a hundred bucks but not this god
Jewel Nyamekeyi (7 days ago)
I want a personal class with dan lok...
Jewel Nyamekeyi (5 days ago)
+Andreas Sloth - HTC Graduate Yes! you're right, I should see you on the group soon. I'm waiting to be accepted.
+Jewel Nyamekeyi If you have signed up for Dan On Demand and connected to the Facebook group, we should be able to connect.
Jewel Nyamekeyi (6 days ago)
+Andreas Sloth - HTC Graduate Why Thank you so much! I already signed up for the 3 day free trial, by may my semester will be over, but I'm aiming for finish April 20th. That way when Dan's Book Unlock it comes I am able to start at it as soon as I get it. By the end of the semester I'll have enough to pay the rest of Dan's course. Do you have social media? Instagram/Facebook? Seeing as you are a graduate I WOULD LOVE to continue this conversation. Only if you have the time, of course.
+Jewel Nyamekeyi, you are a student as well? Wow, I admire you for being here despite being in university.
Jewel Nyamekeyi (6 days ago)
+Andreas Sloth - HTC Graduate Definitely will do so thank you, I have student loan atm for a university course so perhaps I will use that towards an opportunity to sit in a class with dan.
Finale1211 (9 days ago)
Can the environment turn everyone into cheap buyers ? say the economy is down? and businesses that want these services are on a tight budget?
Altaf Vlog (9 days ago)
Wow great video love to watch more,nice video thanks for sharing with us
Michael Stevens (10 days ago)
Put yourself in the position where you don't need to sell to cheap/difficult customers. They tend to suck the life out of you.
Waleed Jhon (13 days ago)
Hi mr dan one day if I become rich i will invite you
General DAWN (19 days ago)
so.. Dan, in my case., how can i TURN the CHEAPO and DIFFICULT one into Sophisticated customer. :) or even more better, turn em to Affluent.. :) Best Regards.
Ranbir Meitei (19 days ago)
Cheap customer say that shop is selling this product at cheaper than you. So sell at that price. Then i say go to that shop and buy.
michelle reid (21 days ago)
Thanks Dan
Cheap ones easiest to sale to ,all you do is price it higher than your original price than lower to make it seem as if they getting a deal.boom got them.
Jackie Dooper (24 days ago)
This Chinese guy is so smart.
pie De La Cruz (25 days ago)
Hey Dan, started watching your videos.. I Iearned a lot of techniques.
Esau Gamez (25 days ago)
Talk about the reptilian brain
Tim Horton (27 days ago)
Ironically everyone in the audience wants to sell it to right side customers and wants to call themselves salesmen. They might even get a sales diploma by the end of this seminar
JOSEPH ASWATH (28 days ago)
types of customers and how do they SOUND like... how educational wow..
Chanra Chhoy (30 days ago)
I like you because you always release a secret video about how to make life better. for anyone who wants to change the mindset.
Hayden Gideon (1 month ago)
i really apriciate your videos
Tune lovers (1 month ago)
This is good
Christian Banks (1 month ago)
Dan Lok could actually be a comedian very funny and insightful 😂👏🏾
Chuchernaut (1 month ago)
Amazing, I'm subscribing!
fantasy 2205 (1 month ago)
some affluent customer buy base on price, but for the highest price, the most expensive one.
Mark Foster (1 month ago)
What's the best way to sell to a difficult customer? Use their over-inflated sense of pride to buy your product? Try to empathize with them?
Sagi Essam El-Din (1 month ago)
Very well illustration Dan. In my life I saw all those types of customers but without categorizing them. Actually I am a sophisticated costumer type, I knew exactly what I want and when I go to buy anything I am asking the salesman first to test him although I knew all the answers, because I want to make sure shall I trust his opinion and what he is saying or not?
jariel suson (1 month ago)
Nice video
ashish for life (1 month ago)
He didnt told , how to deal with these categories
FeelGood Within (1 month ago)
Gr8 tips 👌
Igor Batista (1 month ago)
Great content, thank you! I'm still going with D.i.S.C styles, though ;)
How do I attract more sophisticated and affluent customers?
Awe Ayodele (1 month ago)
Felly Ayate (1 month ago)
Cheap clients always complaints, why is price is so high, why is this thing is expensive, why is that so pricey, why can't that be not pricey or expensive. Remember that cheap clients always complaints on why the price is so high.
Made Clothing (1 month ago)
I’m pumped that he mentioned about the rotary ,rx8. Does anyone here having the same favor,even I like the rx7 more
Simmy Bui (1 month ago)
Only 4 types of customers?
anwr al shawaf (2 months ago)
I can't beleive this is on youtube for free !!! this is gold ♥♥♥
Miso SD (2 months ago)
Gold gold gold👌👌
Miaty Jhane (2 months ago)
So smart I like
CarlJohnson (2 months ago)
I'm affluent type. I'm impulsive buyer but I don't have money
Tag Makers Pet Tags (2 months ago)
Sophisticated customers also "test" your product and industry knowledge. You have to "pass" this test in their eyes - no matter how good your product/service. The trouble with many sales people is that they lack proper product knowledge through poor training, or no real interest in what they are selling. Sophisticated customers will also tend to be very loyal when the do decide to buy from you, because they then trust you, more as a "partner" who shares and understands their needs and concerns. We have scores of "sophisticated" customers, and they come back time and again - often with new and complex requests. We have had them say to us "we're calling you guys because we know you can do it." - and in most cases we manage to help them. These are the most valuable customers, and we seek them out almost exclusively. When we sense that a customer is "cheap" or "difficult" we immediately refer them to our competitors... give the competitors the problem customers... Let the competitors do $100 worth of work for a $50 return - freeing us up to focus on the sophisticated ones. Our prices are generally much higher than our competitors, and we do NOT "horse trade". Making a profit is not the same as making a sale... We want customers who value what we do, and appreciate that we like making a profit.
Pang Yong Ting (2 months ago)
Are there any ways that we identify the types of customers before we even sell it to them or that we can notice like the more prominent features in the first few minutes of the closing?
jiewenn chin (2 months ago)
can you define the difficult customers in a greater way of explanation, and there should be a way to serve the difficult customers? Some customers they haven know what they are going to buy, they have no idea of what they want to buy, and they don't feel comfortable if u push selling. But there is still a way to serve them nicely and unlock them psychologically.
JustBite Martin (2 months ago)
How to identify what kind of customers you are dealing with?
JustBite Martin (2 months ago)
Ozlek dimaunahan Ozlek (2 months ago)
Robert kiyosaki/dan look My two idol in financial adviser/speaker world!!!!
So u wanna sell drugs.............
Hussain Gillani (2 months ago)
How do you segregate one particular client within these 4 categories ?
Jay Naker (2 months ago)
If any of them can sell it to you Dan, then that guy is the real salesman.
Lee Christofferson (2 months ago)
I've been a self employed carpenter over 20 years. I sell every job. I never thought to put a customer in their "box" . I WiLL from now on ! Thanx Dan
cetar bahana (2 months ago)
Type buyer. 1. Cheap hunter. 2. Difficult customer. Negative thinking customer. 3. Sophisticated consumer. Very demanding 4. Affluent customer. Buy base on feeling.
Lonnie Sands (2 months ago)
Dan Lok has some great advise, but how can I trust someone that buys cheap toilet paper? 😂
Justinas Beinorius (2 months ago)
I like this video not necessarily, because I agree with this type of categorization of clients, but I'm very much on the side of differentiation (in general). I believe it's important for people to differentiate things. It makes us more human than non-human. Thanks for video,
Home of Delight (2 months ago)
Thank you.
Amelia Pc (3 months ago)
About entertainment industry. Almost all consumers are cheapskates, they think an entertainment product doesn't bring them any value in their lives. (I mean the final consumer, those who buy the thing.).They buy the product like it was a toilet paper worth. So, how can we raise the profit (or have any) even with the consumer not seeing any value on that? Should we sell more with a crappier quality and low prices? Or should we find an "elite niche"? I'm curious what Dan Lok would think about a WELL-KNOWN concept spread in the entertainment industry. EVERY single meeting, talking or classes, EVERYBODY (CEO, publishers, creators, etc) in industry says that: "If you want to make money, you need to be in another industry". For Dan, is it true? He agree with that?
Caleb Choo (3 months ago)
That's me sophisticated customer all the time.
Karim Abdeldayem (3 months ago)
That's a great video. Hats off Sir! I would like to say that sometimes depending on the service/product you provide, you are forced to buy to cheap customer (as you mentioned in the toilet paper case), in these cases you are cornered only to the cheap customer, am i right ?
romel ilan (3 months ago)
Thank you for sharing the knowledge :)
Just Sharing (3 months ago)
Dan is a really good mentor he not only educates but makes you practice your thinking.
Bruna Souza (3 months ago)
ual! Its a very simple and so complicated ! How is this? Is magic of the brain !
Antonio Naturile (3 months ago)
Don luk inspiration to the world thank keep up the good work like your video your straight out and blunt
Ah Greatman (3 months ago)
Thank you so much!! 🙏
Michelle Monro (3 months ago)
Not gold my dear friend, this is a treasure!! Dan you are amazing 😉
Michelle Monro (3 months ago)
Not gold my dear friend, this is a treasure!! Dan you are amazing 😉
SuppaaHit niga (3 months ago)
I N D I A 40% cheap 15 - 20% Diffi-cult 10% sophisticated 30 - 35% Affluent
Med El Marsaoui (3 months ago)
The question here Mr Dan is: How can I get that ability to recognize which kind of Customer I am facing each time I met a new One?
Muzzammil Hussain (3 months ago)
Oh i love it the way you teach!!
Fatima Alamoudi (3 months ago)
This is truly GOLD .. however, Im really interested to know more about " we unknowingly structure our marketing to attract cheap and difficult" Im really curious would you please tell us more , or is there a video on that topic already 🌹 Thank you ..
Jack Thesh (3 months ago)
There is an another type who buys a product when his neighbours/friend buy those product.
James Coone (3 months ago)
Oh man I've made selling mistakes selling a deal to affluent customers to gain trust, I always kicked myself now I'm kicking myself harder.
Shivani Sharma (3 months ago)
Pls make a video how to handle reviews
Brian Samphs (3 months ago)
Dan makes a comment about how companies unconsciously market to the cheap and difficult customers, but never explains how they do that? Can anyone point me to any videos or articles about this topic?
MLDmason (1 month ago)
Most advertising is showing how inexpensive something is, or the customer is always right. "only 19.99!!" or "here we treat you like family!" will generally bring in either cheap (me) or miserable people who want a piece of happy. If we give that to them, we make sales.
Charles Stevenson (2 months ago)
If you consider the direct marketing of mainstream car manufacturers, compared to the less direct style used by many / most upmarket brands, that'd be one comparison. One is very features & benefits, price & cost laden, whereas the other is very much more subtle & less detailed. The second has a stronger albeit more subtle emotional component.
LordsOfSkulls (4 months ago)
i go with Difficult. Client cause once you win them over, and make their life better, you got a client for life. Easiest type of client to win over for life. The feeling client is easier to sell if you pick off the feelings, and might higher up selling but, they might return product. Cause on Feeling after 1-2 week they weren't feeling it anymore. (so expect a return with those client. Sophisticated are a pain for big purchases, because they keep asking for more time and need to think about it more and more. Cheap Client, grabs whatever is lowest price, doesnt matter what quality, all he cares about is that its cheap, you gotta show them the value, and appeal to their personality/needs in life. (one thing to point out to cheap client is, piece of crap even though its cheap, its still piece of crap) Honestly dont mind working with any type of client, client is a client... in the end doesnt matter, its to show them benefit of your relationship, because money is money at end of the day. it DOESNT MATTER.
dee. M (4 months ago)
5th one ...I just wanna buy it...like you did buying that car
Mozey X (4 months ago)
Well I see rich ones make fun of people who buy cheap but lets be honest, not everyone can simply afford and if they buy from you cheap, Its because they have a need of that product, not becuase they want. So better on cheap people earn, give them willing cheap product and earn more then rich one, who willing buy from you once or twice in year. For example you get from rich 10k a year while you can get 80k from poor and key is that they are simply more people. And to be honest they togheter are the ones who spend more money. Its becuase many people are poor ( Not talking about Americans, they are just lazy)
Nelson Aligwo (4 months ago)
How do you strike the balance of selling to the right side but also selling at a reasonable price?
Aravinth .b.v (4 months ago)
Hey Dan, Pls do a video on how to stick ourselves in the environment where sophisticated and affluent customers exists... Thank u...
dsauce223 (4 months ago)
Dan, I don't know if you ever read these comments, but I have become a huge fan of yours. I am located in Massachusetts, and I'm seeking employment. I currently work for myself. I have an extensive sales background. Do you own any companies here sir?...
Oriel Pick (4 months ago)
1 cheqp custo;ers. they dont qppreciat your offer or service they only want to pay as less as possible 2 difficult costumer . they behave unhappy they only demand they arent sure what they want 3 safisticated customers . they know what they want they have money the ;ore you explain they better they trust esspecially if you tell him something new 4 fluent customer . based on felling NEVER MAKE TO THEM OFFERE they will think there is a probleme GAAVA THANKS DAN LOK
Snow Guardian (4 months ago)
Thank you Dan for educating me for free👍😊
César (4 months ago)
What about selling B2B products or services? Afluent Owners buy based on feelings? Or are most business owners sophisticated as I think? Greetings from Mexico
GetsomeUSMC843 (4 months ago)
What’s up with his hair?
Ramesh P (4 months ago)
This is the best ever channel watched on YouTube.. and for free. I can't believe this. I really have to promote this stuff. -- Dnt sell to Poor 'Taken' and Donate to them 'Understood' !!!
Dalila Jones (4 months ago)
I know your a millionaire, but do you want to make millions more? I need your skills. Help me take over the Perth building industry and the way we build. You can email me at [email protected] would love to discuss my business proposal and strategy with you and see what you think. Help me change the way we currently build. And help me build this company to take over the biggest Australian building company’s.
golden castle (4 months ago)
can you do video on MLM?
Dan Lok (4 months ago)
Here: https://www.youtube.com/watch?v=BNV1OgzHpEk
Lim EY (4 months ago)
he looks quite like Kim Jong Un & Lang Lang. Speaks a little like Lang Lang too.
RoPing (4 months ago)
Stunner and Amicable!
dkmtr (4 months ago)
“Can you give me a discount I’ve been shopping here for years”
Nailah Orr (4 months ago)
Wow Dan! Epiphany moments! This is a key learning for solopreneurs. Time and resources are so limited so I need to know these 4 types and focus on the sophisticated and affluents! Right side for sure. Thanks again.
stealth.pilot (4 months ago)
I learned so much about this when selling a lot of privat stuff, where people throw or give it away, I sold EVERYTHING online. There are so many different typ of buyers outside, with time and experience you will learn how to identify a true buyer who values what you are selling. My tips on selling online: 1. Don't ever run after a customer, even if it's your only one, if he/she interested they will buy. 2. Stay away from cheap ones, don't reply to there mails/messages, if he calls after a message, don't answer either. 3. Don't bargain, set your prices, but keep them reasonable and stick with them. 4. Design sells, you will stick out with nice pictures and good written text. 5. If there are many stakeholders, pick the one with good argumentation/handwriting, those people value time and money. 6. If you found the right buyer, close fast, let them pick up the stuff the same day, if you wait untill tomorrow they probaly will find it somewhere else. Just my 2 cents on selling private stuff from home.
Informative D (4 months ago)
Very informative earned a sub
Anoop Mehta (4 months ago)
Hi..if anyone want to know about Export-Import marketing , Export-Import documentation, Exim, Trade Finance, Banking, Foreign exchange, Forex, derivatives, Finance, working capital, buyers credit, cheapest funds, cost control, investments, accounting, mutual funds, share market etc etc whatsup me +91 8146612191 happy to share my experience :-)
thasara dassanayake (4 months ago)
What is that tv show??
Janelle Ntim (4 months ago)
People want to have a service yet want to experience the service in different ways. Customer can see the value in service in different ways. Either the can appreciate the service or they don’t. They can be lazy about educating themselves about the value of service.
Frankie M (4 months ago)
I watched 4 Dan Lok videos today and ended up making my FIRST $128K in 2 days! I’m 22 and I just wanted to pay my college tuition lol thanks a million Dan. Free game!
Haffar Aziz (3 months ago)
Pls whats your busnisse tech me
Danny Sullivan (4 months ago)
From my brief time watching Dan Lok I've noticed that he's not a lecturer, he's a conversationalist.
Ellie Mandy (4 months ago)
I’m binge watching all of your videos so I can learn and then I’m cracking down on starting a business. I’m 21. Wish me luck. I want it badly and I will do work.
alynko18 (4 months ago)
what is the best opening question or words for the customers that just came in the shop? I am new salesperson of a high end brand
nixy lee (4 months ago)
Hello, how is your day going?
Tom Tom (4 months ago)
Spot on u will waste more time selling on the left quadrant
djeondj (5 months ago)
I see these customers all the time working retail. It’s all about presentation. 1. Cheap/difficult - “can I get a discount” -me “no” - Cust. “why not?” - me “these are set prices, not a garage sell” 2. Sophisticated - will buy it, no questions asked. They’ve done the research The two I deal with the most. Lol
Shaira mae Boncajes (5 months ago)
#danlok could you please teach me how to sell perfume without tester 😓😊
najmuddin s (5 months ago)
Just Love you Dan Lok ❤️. I’m 23 yrs an engineering 👨‍🎓 from Bengaluru in India 🇮🇳 having a crazy vision of becoming an entrepreneur. You add so much value 💫in my life . boost Entrepreneurship. ✨ I watch all your videos ▶️. It’s full of knowledge 💯wisdom 📝that’s Rational ,logical & practical. Helps to remove the various myths , mistakes about business 📊📈and you guide me like a torch light towards right direction. 🔦 I’m blessed 🌬to have you Dan sir . ✨Astonishingly, surprisingly For adding so much value 💫in my life I just want to bless⭐️ youuuu from bottom of my heart with lotsss of happiness, 🌹Joy ☘️health😄& wealth. 💸May all your dreams come true . 🌠Thank youuu ✌🏻👍🏻so much for your wonderful videos. Keep up the great work 👍🏻✌🏻.
Gullafrumpton S (5 months ago)
You won't be able to sell anything to me because I already have the knowledge you exhibit and the natural talent of a being a businessman. But thankyou for being someone I can relate to, Dan!

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